Let’s face it, checking your mail can be pretty boring. Thumbing through bill after bill can feel like an exercise in futility. Why not give your customers something to look forward to the next time they head to the mailbox?
Printed envelopes are sure to stand out from the crowd and get your offer noticed. See how a real-estate agent was able to stay in front of his customers without spending a fortune.
The Problem
A plain white envelope looks just like every other envelope. If your name isn’t easily known to your customers, it’s unlikely that they’ll give it more than a glance before tossing it in the circular filing cabinet.
Randy S. is a real-estate agent who sent a quarterly mailing to his clients to check in and keep his name top-of-mind. As time went on, the mailings began to get dull, and the traffic to his website and phone calls to his office began to dwindle. He was on the verge of stopping the mailings when he reached out to his local printer for help.
The Solution
Goodcopy designers worked closely with Randy to pinpoint an audience segment and create an inviting envelope that provided just enough details to entice readers to rip it open to see the information inside. The cost of acquisition was relatively low with a significant ROI (return on investment) for his advertising dollars spent. Is it any surprise what happened? Randy received a steady and regular flow of business related to the offer.
Focus your efforts on making your promotion as successful as possible with the help of Goodcopy!
Elsie Ortiz, United States Postal Service
Elsie Ortiz, United States Postal Service
Lisa Bousquet, ARRIS
Lisa Bousquet, ARRIS
Sandra Dallaway, Alexion Pharmaceuticals, Inc.
Sandra Dallaway, Alexion Pharmaceuticals, Inc.
Stanford Forrester, Bottle Rockets Press
Stanford Forrester, Bottle Rockets Press
Leisa Strohmaier, Yale School of Medicine, Cellular & Molecular Physiology
Leisa Strohmaier, Yale School of Medicine, Cellular & Molecular Physiology
Emily Tyburski, Comcast Cable of CT
Emily Tyburski, Comcast Cable of CT
Sonia Garcia, Simply Exquisite
Sonia Garcia, Simply Exquisite
Lea Pedros, Clayton Services Inc.
Lea Pedros, Clayton Services Inc.
NicolePallitto, ANN INC.
NicolePallitto, ANN INC.
Liliya Garipova School Health Programs - NH Public Schools
Liliya Garipova School Health Programs - NH Public Schools
Zoraida Valdes, Achievement First Summit Middle School
Zoraida Valdes, Achievement First Summit Middle School
Dora Ferrara, Yale New Haven Hospital Volunteers
Dora Ferrara, Yale New Haven Hospital Volunteers
Cara Pascarella, PFP
Cara Pascarella, PFP
Alisha Martindale, SCSU Women's Studies
Alisha Martindale, SCSU Women's Studies
Tara Raucci, PFP
Tara Raucci, PFP
Toni Boulay, The Family Security Plan
Toni Boulay, The Family Security Plan
Gerald Griffin, Vitrulan Wallcovering Systems
Gerald Griffin, Vitrulan Wallcovering Systems
Shannon L. Gherlone, Perkin Elmer
Shannon L. Gherlone, Perkin Elmer
Sande Ponde, Meadow Ridge
Sande Ponde, Meadow Ridge
Leah Rumore, The Middlesex Corporation
Leah Rumore, The Middlesex Corporation
Rachel Carfora, Madison Little League
Rachel Carfora, Madison Little League
Patricia B. Illingworth, from The Green…to The Grove
Patricia B. Illingworth, from The Green…to The Grove
Loris Sterling, Life Haven, Inc.
Loris Sterling, Life Haven, Inc.
Lori Roy, Ikonisys, Inc.
Lori Roy, Ikonisys, Inc.
Marla Sadler, American Liver Foundation
Marla Sadler, American Liver Foundation
Laura Leach, The Branford Group
Laura Leach, The Branford Group
Diane Barboza, Consultation Center, Inc.
Diane Barboza, Consultation Center, Inc.
Pamela Demaio, Munger Construction
Pamela Demaio, Munger Construction
Luke Carpenter, Munger Construction
Luke Carpenter, Munger Construction
Julie McIntyre, United Choir School, LLC
Julie McIntyre, United Choir School, LLC
Katie Colon, Optum Care Marketing
Katie Colon, Optum Care Marketing
Maria Gomez, The Hole in the Wall Gang Fund
Maria Gomez, The Hole in the Wall Gang Fund
Georgia Wetmore, Planned Parenthood of Southern New England
Georgia Wetmore, Planned Parenthood of Southern New England
Marybeth Krupinski, Comcast
Marybeth Krupinski, Comcast
Dory Newmann, ANN Inc
Dory Newmann, ANN Inc
Lynn Mead, Senior Care Development
Lynn Mead, Senior Care Development
Jennifer Cormier, Hearing, Balance & Speech Center
Jennifer Cormier, Hearing, Balance & Speech Center
Tom Hartlett, Liquid Capital Solutions
Tom Hartlett, Liquid Capital Solutions
Samantha Szost, Meadow Ridge
Samantha Szost, Meadow Ridge
Charon Okwaning, Ann Taylor, Inc. (CTO)
Charon Okwaning, Ann Taylor, Inc. (CTO)
Laura Brownstein, The Nature Conservancy
Laura Brownstein, The Nature Conservancy
Donna Palmieri, Italian American Historical Society
Donna Palmieri, Italian American Historical Society
Haley Vincent, Planned Parenthood of Southern New England
Haley Vincent, Planned Parenthood of Southern New England
Tara Raucci, PFP
Tara Raucci, PFP
Karla Natale, Quinnipiac University
Karla Natale, Quinnipiac University
Eliana Ditren, KIPP NYC
Eliana Ditren, KIPP NYC
Dana Pride Jones, Spelman College, Dept of Women's Studies
Dana Pride Jones, Spelman College, Dept of Women's Studies
Suvi Harmala, Perkin Elmer Europe
Suvi Harmala, Perkin Elmer Europe
Tom Harrington, Harrington Electric
Tom Harrington, Harrington Electric
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